Privacy Policy

Last updated: July 2026

Vithis Cravenest ("we", "us", "our") operates the website and storefront you are using. This Privacy Policy explains what information we collect, how we use and share it, and the choices you have when you visit our site or place an order with us.

1. Information We Collect

We collect the following categories of information:

• Account information: name, email address, phone number, and password (stored as a secure hash, never in plain text) when you register.
• Order and delivery information: shipping address, delivery city/state/pincode, and order contents, needed to prepare and ship your order.
• Payment information: we do not collect or store your card, UPI, or bank details ourselves — payments are processed directly by Razorpay, our payment gateway partner, under their own security and compliance standards.
• Browsing information: pages visited and general usage patterns, collected via cookies only if you accept our cookie banner (see Section 3).
• Communications: messages you send us via our contact form, email, or WhatsApp.

2. How We Use Your Information

We use the information we collect to:

• Process, prepare, and deliver your orders, including sharing your shipping details with our delivery partner, Shiprocket.
• Send order confirmations, shipping updates, invoices, and other transactional emails via Resend, our transactional email provider.
• Respond to your questions, replacement/refund requests, and cancellation requests.
• Operate our loyalty points, referral, and subscription programs, where applicable to your account.
• Improve our website and understand how customers shop with us, using aggregated analytics (see Section 3).
• Comply with tax, accounting, and other legal obligations (for example, GST invoicing).

3. Cookies & Analytics

We use cookies for essential site functionality (like keeping you signed in and remembering your cart). We also use Google Analytics (GA4) and the Meta Pixel to understand how visitors use our site and to measure the effectiveness of our marketing — but only if you accept the cookie banner shown on your first visit. If you decline, these analytics scripts are never loaded. You can change your preference at any time from the "Cookie Preferences" link in our website footer.

4. How We Share Your Information

We share your information only with the service providers necessary to run our business, and never sell it:

• Razorpay — to process payments securely.
• Shiprocket — to fulfil and ship your order, and to provide tracking updates.
• Resend — to deliver transactional emails (order confirmations, invoices, account notifications).
• Google Analytics (GA4) and Meta Pixel — for analytics and advertising measurement, only after you consent to cookies.
• Law enforcement or regulators, where required by applicable law.

5. Data Security

We use industry-standard measures — including encrypted connections (HTTPS), hashed passwords, and restricted internal access — to protect your information. No method of transmission or storage is ever 100% secure, but we work to protect your data using commercially reasonable safeguards.

6. Data Retention

We retain your account and order information for as long as your account is active, and for a reasonable period afterward to comply with tax, accounting, and consumer-protection record-keeping obligations. You may request deletion of your account as described in Section 7, subject to information we are legally required to retain (such as invoices).

7. Your Rights

You can, at any time, contact us (Section 9) to:

• Access or request a copy of the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Request deletion of your account and associated personal information, subject to our legal retention obligations.
• Withdraw cookie/analytics consent at any time via "Cookie Preferences" in the footer.

8. Children's Privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, please contact us and we will delete it.

9. Grievance Redressal & Contact

If you have a privacy concern, or a complaint about how we've handled your personal information, please reach out using the contact details below.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will update the "Last updated" date above whenever we do.